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70,000+ products sold  -  2000+ women and youth trained   -  13,000+ hours of production powered by women   -  3,500+ upcycled products created   -  10,000 protective gowns produced for medical support

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ABOUT BUTTONUP

Buttonup is building a model for inclusive growth where local crafts become statements of change.
Through vocational training, design innovation, and community collaboration, we empower women and youth in Egypt—especially those initially excluded from the labor market—to become skilled artisans, entrepreneurs, and changemakers.

Our model is designed to be replicable across different underserved areas, offering pathways to economic independence while preserving cultural heritage and promoting sustainable practices.

Our Team

Meet Our Founders

Abdelfattah Nada

CEO – Chief Executive Officer

Salah Ghanem

CBDO – Chief Business Development Officer

Mohsen Atef

CSO – Chief Strategy Officer

Taghreed Ramadan

CVO – Chief Vocational Officer

Our Development Partners

One Space

Buttonup is implementing the COMPASS project in partnership with IOM to support migrants and Egyptian women across two locations—Cairo and Alexandria. The project also brings together migrant and host community women in the same production environment, fostering collaboration and trust while building shared economic opportunities.

Tamkeny

A key development partner in Buttonup’s journey, UEE has supported the Tamkeny project since 2022, helping establish a replicable model of community-based empowerment and sustainable production in underserved areas.

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Taproot

ENBD partnered with Buttonup in 2021 to implement Taproot, a program designed to equip individuals with practical skills in upcycling and ethical production, fostering economic inclusion and environmental awareness.

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Interested in Our Work?

Join us in bringing handcrafted excellence to a wider audience. Whether you're a retailer, concept store, or corporate brand, we’re here to co-create meaningful, story-driven products that reflect craftsmanship, sustainability, and impact. Let’s build something impactful together.

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